Frequently Asked Questions

We're an AI-driven digital engineering agency. We build AI automation and custom software, and run performance marketing (SEO, paid ads, CRO) — either as one connected engagement or as standalone services, depending on what you need.

We've delivered projects across e-commerce, real estate, healthcare, fintech, hospitality, EdTech, logistics, B2B SaaS, and professional services. Our approach is built around your business logic, not a single industry template.

No. We're based in Kolkata, India, and we work with clients across Singapore, India, the USA, UK, Canada, and the UAE. Most collaboration happens over video calls and shared project boards.

Our headquarters is in Singapore, with our engineering and delivery team based in Kolkata, India. We work as one team across both locations for every client, regardless of where the client themselves is based.

If your business is investing in digital but not seeing consistent results, struggling with conversions, lead quality, or scalability—or planning to grow aggressively—working with a strategy-led digital partner can help align efforts and improve outcomes.

Yes. Our Starter plan is built for early-stage and small businesses that need a clear plan before committing to a larger budget, and we build lean software products for startups. We also work with established companies across D2C, B2B, SaaS, real estate, healthcare, education, manufacturing, hospitality and local services.

No — most of our automation work is for small and mid-sized teams drowning in repetitive manual tasks (data entry, follow-ups, reporting). Smaller teams often see the fastest payback because the labour hours saved are a bigger share of their total capacity.

AI automation and custom software fix how your business RUNS internally — workflows, data, systems. Performance marketing grows who FINDS you — SEO, paid ads, conversion rate. Many clients start with one and add the other once they see results.

Both, depending on what the job needs. Simple workflows are often faster and cheaper built on tools like Zapier or Make. Anything that needs to scale, integrate deeply, or become a real product (a CRM, a booking platform, a mobile app) is custom-coded.

We can improve your chances, but nobody can guarantee a citation. What we do is write clear, answer-first content, add FAQ and structured data markup, keep your business details consistent across the web, make sure AI crawlers can read your pages, and back claims with sources. Then we check how assistants describe you and adjust. See how to get your website cited by ChatGPT, Gemini and Perplexity.

Yes. We build WhatsApp AI agents that answer customer questions, send catalogue and carousel messages, run campaigns and hand over to a person when needed, connected to your CRM or online store. See our WhatsApp AI agent suite case study.

Yes. Our software team builds custom web applications, SaaS platforms, enterprise software and iOS and Android apps, designed for security and scale. We often add AI features such as chat assistants, automation and reporting. See custom AI software development and SaaS product development.

We do both. DXD Asia builds and optimises websites, landing pages, apps, and digital infrastructure alongside marketing execution. We believe strong assets are critical for performance and long-term growth.

Yes. We design and build AI automation: AI agents that answer customers, qualify leads and handle repetitive work, workflow automation that connects your tools, and AI chatbots for websites and WhatsApp. We serve businesses in Singapore, India, the UAE, the UK, the USA and Canada. Start with our AI chatbot and conversational agent service.

SEO helps your pages rank in search results. AEO (answer engine optimisation) makes your content easy for Google's featured snippets, voice assistants and AI answers to quote directly. GEO (generative engine optimisation) helps AI assistants such as ChatGPT, Gemini and Perplexity understand and recommend your business. We work on all three together; our guide AEO vs SEO vs GEO explains the difference in detail.

An AI agent is software that understands a goal, uses your business information and tools, and completes tasks without being scripted step by step, such as answering customer questions, booking enquiries or updating a CRM. Unlike a fixed rule-based automation, it can handle varied requests, with a human checkpoint wherever a mistake would be costly. Our article AI agents vs traditional automation compares the two.

It depends on scope — a single automation workflow costs far less than a full custom software build or an ongoing marketing retainer. We quote a fixed price or clear monthly retainer after a free audit call, not before.

A single automation or landing page can ship in two to four weeks. Custom software builds (CRMs, platforms, mobile apps) typically run 6-16 weeks depending on scope. Marketing engagements are ongoing, with the first measurable results usually inside 4-8 weeks.

Timelines vary by business model and scope. Some performance improvements can be seen within weeks, while scalable growth typically builds over a few months through testing, optimisation, and refinement.

We offer three engagement levels. Starter is for businesses that need clarity: a digital audit, market and funnel analysis and a strategic roadmap. Growth is for brands ready to build and scale, with a website or landing page, performance marketing, conversion optimisation and ongoing reporting. Scale is for aggressive expansion, with full-funnel growth ownership, web and app development, multi-channel execution, automation and analytics. Scope and pricing are set to your goals.

Usually, yes. We integrate with common CRMs, accounting platforms, e-commerce systems, and cloud stacks, and connect leading AI models into your existing tools rather than asking you to rip and replace what already works.

Yes. Every build includes a handover period, and we offer ongoing maintenance and optimization plans for clients who want us to keep monitoring, fixing, and improving after launch rather than disappearing at delivery.

Book a free audit call through our contact page. We'll look at what you're trying to fix or grow, and tell you honestly whether automation, custom software, or marketing is the right first move — before any commercial conversation.

We keep collaboration simple and structured. You're involved during strategy alignment and key decision points, while our team handles execution, optimisation, and reporting. Regular updates ensure transparency without demanding constant involvement.

We start with discovery and analysis to understand your business goals, audience, and current digital performance. Based on this, we define a clear strategy, build or optimise digital assets, execute campaigns, and continuously test and optimise for better results.

We set up tracking before we launch anything, so every lead, sale and enquiry can be traced to its source. You get regular reporting on the numbers that matter to your business, such as leads, cost per lead, revenue and return on ad spend, plus a plain-language explanation of what changed and what we will do next. We test, track and optimise on a continuous cycle.