Managing over ₹2 crore in ad spend, this real-estate developer needed consistent, high-intent enquiries in a competitive market. DXDasia built a project-specific landing-page and campaign system that reached a 9% landing-page conversion rate.
9% Landing-Page Conversion
High competition and expensive clicks meant every enquiry had to count — but lead quality and follow-up were inconsistent.
We matched the right buyer to the right project and made follow-up systematic.
Ad spend translated into a steady flow of qualified site visits:
Real-estate performance is won on relevance and speed. Project-specific pages plus disciplined segmentation and follow-up turned a costly, competitive channel into a predictable source of site visits and enquiries.
Real estate leads have a short shelf life, so the landing-page work focused on getting a qualified enquiry in as few steps as possible rather than gathering extensive information upfront. Copy and imagery were tested by property type and price band, since a luxury listing and a first-time-buyer listing convert on completely different messaging even within the same brand.
Property is a high-trust, long-cycle purchase, and recent buyer data shows what that trust rests on. ANAROCK's H1 2025 homebuyer survey, an online survey of nearly 8,250 people across 14 cities, found that buyers care most about delivery certainty. Because the survey was online, it skews towards digitally comfortable buyers, which is the audience paid campaigns reach anyway.
| Buyer signal (ANAROCK, H1 2025) | Figure |
|---|---|
| Buyers who demand timely project completion assurance | 98% |
| Buyers who rank construction quality as a top demand | Over 93% |
| Buyers favouring homes priced Rs90 lakh to Rs1.5 crore | 36% |
| Respondents preferring 3BHK units | 45% |
| Buyers preferring affordable homes (under Rs45 lakh) | 17% |
| Ready-to-new-launch ratio (46:18 in early 2020) | 16:29 |
Source: [ANAROCK Homebuyer Sentiment Survey H1 2025](https://websitemedia.anarock.com/media/Homebuyer_Sentiment_Survey_H1_2025_e9f8bd6e5e.pdf), 14 cities, January to June 2025.
ANAROCK attributes the move towards new launches to growing trust in large, established developers with a record of on-time delivery. For a campaign, the message is practical: approvals, construction progress and delivery history deserve as much space as price and amenities.
Section 11(2) of the RERA Act requires advertisements to carry the project's registration details. In one case, MahaRERA found that a newspaper advertisement whose registration number and QR code were blurred and unreadable breached Section 11(2) and imposed a Rs10,000 penalty. Separately, commentary on the Act notes that under Section 12 a promoter is liable to compensate a person who suffers loss by relying on a false or misleading advertisement, and that Section 61 allows penalties of up to 5% of the estimated project cost. Display rules differ by state, so check your own RERA authority.
Meta's guidance for connecting a CRM to lead ads recommends sending all stages of leads as they are updated, so optimisation can learn from leads that progress rather than every form fill. If follow-up moves to WhatsApp, the platform's policy allows contact only where the person has given opt-in permission, so build consent into the form from the start.
LocaliQ's 2026 benchmarks, drawn from Google and Microsoft Ads campaigns and weighted towards the US, put the real estate average at $3.22 per click, a 3.70% conversion rate and a $102.51 cost per lead, against an all-industry average cost per lead of $66.69. Indian costs differ, so treat these as the shape of the market rather than a target. On speed, Harvard Business Review's research on online sales leads concluded that most companies are not responding nearly fast enough. Where enquiries go cold quickly, the follow-up process is part of the campaign.
These steps turn the data above into a working campaign. They apply whether you run one project or several.
On one Kolkata commercial-property campaign we found a Quality Score of 1/10, with all three components rated below average. One ad group mixed office-for-sale, commercial and retail keywords, so a retail-spaces advertisement was served on office-for-sale searches. We split it into three themed ad groups, each with headlines containing its own keywords. The remaining drag was the landing page, whose H1 was only the project name rather than the buyer's intent.
The 9% landing-page conversion rate is now the internal benchmark the team uses when briefing new campaigns, and the page structure that produced it is being adapted for upcoming listings rather than rebuilt from scratch each time. The next focus is extending the same conversion discipline to the post-enquiry follow-up sequence.
Section 11(2) of the RERA Act expects advertisements to refer to the project's registration details, and MahaRERA has penalised an advertiser whose registration number was unreadable. Display the number and the authority's website clearly in every format. Because state rules differ, confirm the exact requirements with your state authority or a RERA lawyer.
There is no reliable universal figure. LocaliQ's 2026 benchmarks show a real estate search average of 3.70%, but that mixes markets, price points and intent. Set your own baseline per project and price band, then improve it by matching page content to the specific buyer.
On its own, no. Real estate's average cost per lead in the LocaliQ data is $102.51, but two channels with the same cost per lead can produce very different site-visit rates. Measure cost per site visit and cost per booking, and send those outcomes back to the ad platform.
Faster than most competitors. Harvard Business Review's research found that most companies respond too slowly. We recommend a written target, a named owner for each enquiry and weekly review of the median time to first call. A CRM built around your sales stages makes that easy to enforce.
