An agency managing ad accounts for around 30 client businesses could not check every account by hand every day, and problems hid behind dashboards that looked healthy. DXDasia built automated monitoring that sweeps every account daily. Its first run found 9 failures and 8 accounts with dead conversion tracking.
First Run: 9 Failures and 8 Dead Conversion Trackers Found
Ad problems stayed invisible until they had already cost money.
We built tooling that checks every account, every day, the way a careful specialist would.
Problems are now caught the day they start:
Ad platforms show totals, and totals hide problems. Checking which specific conversion action fired, whether the landing page actually loads and whether bidding has data to learn from turned silent waste into a short daily to-do list.
The monitor runs as a scheduled job against the official Google Ads API, with read access through a service account that does not expire. Tracking checks use a real browser to load pages and listen for the conversion event. On the Meta side, money values are stored in whole minor units to avoid rounding errors, and every new campaign is created paused so nothing spends until a person activates it.
Because measurement confidence is higher than measurement reality. Nielsen reported in October 2025 that 85% of marketers say they are confident in their ability to measure ROI, but only 32% measure it holistically across channels. When tracking quietly breaks, reports and bidding keep running on bad data.
Google's own status labels show how quickly this happens. Its help documentation defines "No recent conversions" as a tag Google has seen but that recorded no conversions in the last 7 days, and "Tag inactive" as a tag Google no longer sees at all. Google recommends using Tag Assistant to troubleshoot unverified or inactive conversion actions. For automated bidding, Google suggests judging Target CPA performance over the last 30 days with at least 30 conversions, so a week of missing conversions can distort what the algorithm learns.
| Finding | Source |
|---|---|
| 85% of marketers confident in ROI measurement; 32% measure holistically | Nielsen (October 2025) |
| "No recent conversions" = no conversions recorded in 7 days | Google Search Ads 360 Help |
| Evaluate Target CPA over 30 days with at least 30 conversions | Google Ads Help |
Enhanced conversions and consent mode. Google's documentation explains that enhanced conversions supplement existing tags by sending first-party data such as email addresses, hashed one-way with SHA256, and consent mode passes each user's cookie consent status to Google. Both help keep conversion data accurate as browsers and privacy rules limit cookies.
Daily for active accounts. Tracking breaks and landing page errors can waste a week of budget before anyone notices.
A conversion goal that has stopped recording, usually because a tag was removed or changed. Bidding and reporting then work from wrong data.
Yes. We connect read access, run the daily checks and send you a short list of what needs fixing.
